
Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)
159 - Uncorking Customer Insights: How Data Products Revealed Hidden Gems in Liquor & Hospitality Retail
Dec 24, 2024
Andy Sutton, GM of Data and AI at Endeavour Group, shares his transformation from traditional analytics to a product-led approach in the liquor and hospitality sectors. He discusses the journey to build the 'Spotify for wines' through personalized data strategies that enhance customer experience. Andy highlights the importance of relationships in data-driven environments and the success his team achieved by focusing on user-centric design and agile methodologies. His insights into balancing analytics with real-world user needs illuminate the future of data products.
40:47
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Quick takeaways
- Endeavour Group's transition to a product-led analytics approach significantly improved data utilization and alignment with business goals, driving revenue growth.
- The emphasis on personalization and early designer involvement in analytics product development transformed customer engagement and enhanced usability for internal stakeholders.
Deep dives
Transitioning to a Product-Led Approach
The shift from a traditional functional analytics model to a product-led approach significantly enhanced data utilization across Endeavor Group. Previously, various teams—bi, data science, and analytics—often provided inconsistent answers to similar questions, complicating decision-making. By adopting a product-led methodology, the organization aligned its analytics capabilities with key business goals, directly contributing to revenue growth. This transformation allowed the team to focus on delivering tangible value rather than merely supporting analytical functions.
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