Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

159 - Uncorking Customer Insights: How Data Products Revealed Hidden Gems in Liquor & Hospitality Retail

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

CHAPTER

Human-Centered Data Strategies in Retail

This chapter explores the creation of a data product designed to enhance pricing strategies in a network of Australian pubs by integrating human dynamics with predictive analytics. It highlights the significance of interpersonal relationships and storytelling in data-driven environments, advocating for a balance between qualitative insights and quantitative data. Through reflections on past experiences, the chapter emphasizes resilience and collaboration in overcoming challenges in the liquor retail industry.

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