Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

159 - Uncorking Customer Insights: How Data Products Revealed Hidden Gems in Liquor & Hospitality Retail

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

CHAPTER

Transforming Data Analytics in Hospitality and Retail

This chapter explores the evolution of data analytics within the hospitality and liquor retail sectors, detailing the shift from traditional methods to a product-led approach. It highlights the impact of this transformation on team dynamics and customer personalization, emphasizing the importance of cross-functional collaboration. The discussion also addresses the challenges and successes of implementing an agile squad model and optimizing analytics for better business outcomes.

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