Change Signal The High School Secret to Org Change: Katy Milkman
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Feb 12, 2025 
Katy Milkman, a Wharton professor and author of "How to Change," dives deep into the psychology of behavior change. She highlights that 40% of premature deaths result from choices we can control, offering insights on improving decision-making. Katy emphasizes the power of 'fresh start' moments and the importance of engaging the 'movable middle' in organizations to drive transformation. She also debunks the myth of positive visualization, advocating for pre-mortems to predict challenges instead. A fresh look at change management!
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Impact of Daily Decisions
- 40% of premature deaths are due to changeable daily decisions.
- This highlights the significant impact of our choices on health outcomes.
Fresh Start Effect
- Katy Milkman discusses the "fresh start effect," where people are more motivated to change during times like New Year's.
- These moments feel like new beginnings and can be leveraged for change initiatives.
Effective Fresh Starts
- Leverage existing organizational markers like the close of a quarter or year to launch new goals.
- Create a distinct experience, like an offsite, to enhance the feeling of a fresh start.
