Marketing Over Coffee Marketing Podcast Ravi Pratap on the State of QR Codes
Oct 18, 2024
Ravi Pratap, Co-founder and CTO of Uniqode, shares insights on the future of QR codes in marketing. He discusses how smartphone technology has fueled QR code adoption, especially during the pandemic. Pratap explains the advantages of QR codes over NFC technology, emphasizing their cost-effectiveness and ease of use. He also explores the transformation of business cards into digital formats through QR codes, enhancing efficiency and customer engagement. Dive into the evolving landscape of QR code applications and the impact on modern marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 5min
From Corporate to Entrepreneurial Ventures: The Spark of Mobile Innovation
05:06 • 2min
From Corporate to Entrepreneur: The Shift to Mobile Publishing
06:55 • 3min
The Evolution and Adoption of QR Codes in Marketing
10:02 • 5min
The Evolution and SaaS Model of QR Code Management
14:45 • 2min
Unlocking the Power of QR Code APIs for Business Integration
16:56 • 4min
The Advantages of QR Codes Over NFC Technology
20:46 • 5min
The Future of Business Cards: QR Code Revolution
25:32 • 9min