Marketing Over Coffee Marketing Podcast
Ravi Pratap on the State of QR Codes
Oct 18, 2024
Ravi Pratap, Co-founder and CTO of Uniqode, shares insights on the future of QR codes in marketing. He discusses how smartphone technology has fueled QR code adoption, especially during the pandemic. Pratap explains the advantages of QR codes over NFC technology, emphasizing their cost-effectiveness and ease of use. He also explores the transformation of business cards into digital formats through QR codes, enhancing efficiency and customer engagement. Dive into the evolving landscape of QR code applications and the impact on modern marketing strategies.
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Quick takeaways
- Ravi Pratap's journey from Wall Street to entrepreneurship highlights the evolution of QR codes as essential tools for digital and physical connectivity.
- Unicode's QR code platform exemplifies how businesses can centralize management and gain analytical insights to enhance user engagement and digital transformation.
Deep dives
Ravi Pratap's Entrepreneurial Journey
Ravi Pratap shares his unique path to becoming an entrepreneur after obtaining a master's degree in computer science. He initially worked on Wall Street with Morgan Stanley, where he developed an interest in startups through exposure to tech company histories and influential figures like Paul Graham. This interest led him to a young company focusing on television user interfaces, where he gained essential experience before co-founding Unicode. His journey reflects a blend of learning the ropes in established companies and actively pursuing entrepreneurial ventures, culminating in 15 years of navigating the startup landscape.
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