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Ravi Pratap on the State of QR Codes

Marketing Over Coffee Marketing Podcast

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The Evolution and Adoption of QR Codes in Marketing

This chapter examines the evolution of smartphone technology and its integration with the physical environment. It highlights key features such as Bluetooth, camera, GPS, and NFC, illustrating how these capabilities facilitated new marketing strategies, particularly the surge in QR code usage during the COVID-19 pandemic.

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