Ravi Pratap, Co-founder and CTO of Uniqode, shares insights on the future of QR codes in marketing. He discusses how smartphone technology has fueled QR code adoption, especially during the pandemic. Pratap explains the advantages of QR codes over NFC technology, emphasizing their cost-effectiveness and ease of use. He also explores the transformation of business cards into digital formats through QR codes, enhancing efficiency and customer engagement. Dive into the evolving landscape of QR code applications and the impact on modern marketing strategies.
