The LeanScaper Podcast Unlock Endless Customers With These 4 Shifts w/ Marcus Sheridan
Jul 10, 2025
Marcus Sheridan, a best-selling author and marketing powerhouse, joins the conversation to unveil how trust is the true driver of sales growth. He breaks down the concept of the 'trust deficit' affecting the landscape industry and emphasizes the importance of transparency in pricing. Sheridan discusses how to capture the 80% of the sales journey that occurs before contact and the future of lead generation using pricing estimators and AI. He also highlights the critical need for collaboration between sales and marketing teams to thrive in a digital age.
AI Snips
Chapters
Books
Transcript
Episode notes
The Trust Deficit Truth
- Buyers trust less than ever due to confusion about who and what to trust in the age of AI and misinformation.
- Most buyers complete 80% of their buyer's journey before contacting a salesperson, demanding upfront transparency.
Show Pricing Transparently
- Provide transparent pricing info on your website to reduce buyer frustration and build trust.
- Use detailed pricing pages or videos explaining cost drivers instead of forcing "call for quote" requests.
Use Pricing Estimators
- Use online pricing estimators to triple or quintuple leads by letting clients get instant quotes.
- Capture potential customers’ emails at the end of the estimator to grow your marketing list.
