The LeanScaper Podcast

To come to our Financial Intensive Workshop in Dallas ON US click hereOn Thursday July 24th, LeanScaper’s Founder Mark Bradley unveiled LeanScaper.ai, the first and only AI platform built for landscapers and their teams. Lana, the chat agent inside LeanScaper.AI, which you’ll see demonstrated in this video is available to you now for free. Just click here to create an account in less than one minute. In this groundbreaking keynote from the Lawn and Landscape Technology Conference, Mark shares the deeply personal story behind Lana’s creation, a mission sparked by his son’s decision to join the landscaping industry and a determination to help the next generation avoid the burnout and chaos Mark once faced. More than just tech, Lana represents a new era of leadership, efficiency, and empowerment for landscape business owners. If you’re tired of the grind, overwhelmed by inefficiencies, and ready to unlock real growth, this episode is a must-listen. Discover how LeanScaper.AI is built to eliminate waste, scale smarter, and give landscapers the tools and the freedom they’ve been missing.

In this engaging discussion, Ryan Groth, CEO of Sales Transformation Group, dives into the future of sales in the contracting industry. He emphasizes that the era of order-taking is over and highlights the importance of a strong sales culture. Ryan shares insights on building high-performance sales teams, mastering CRM systems, and the need for proactive leadership. He cautions against complacency in an AI-driven world and discusses the importance of transforming sales roles to ensure accountability and success amidst evolving market dynamics.

To come to our Financial Intensive Workshop in Dallas ON US click hereSEO isn’t what it used to be and if your marketing agency is still chasing backlinks and blog posts, you’re falling behind. In this episode, Benji talks with Devon Hayes, co-founder of Elevation Marketing, about how AI and large language models have transformed search and what landscaping business owners must do to stay visible and competitive. You’ll learn: • Why your brand is now the biggest factor in Google rankings • What “entity SEO” means and how it’s already impacting your business • How to audit your online presence with a Pre-SEO Checklist • Why reviews, SOPs, and internal ops matter more than you think If you’re paying an agency to “do SEO,” this is your wake-up call. Get aligned, get visible, and get modern. Get the SEO Readiness Checklist hereConnect with Devon here

To come to our Financial Intensive Workshop in Dallas ON US click hereYou don’t scale a landscape company past $30M without learning how to hunt elephants and survive the feast. In this episode, we sit down with Steve Wheatcroft, founder of ULS and now a LeanScaper advisor, to unpack the high-stakes game of enterprise sales in landscaping. From university project to $100M powerhouse, Steve built ULS by mastering the art of landing massive municipal, institutional, and retail contracts and living to tell the tale. We dig deep into: • What it really takes to win big clients (and why most landscapers screw it up) • How elephant hunting nearly killed his business and what systems saved it • The three core risks that come with big revenue jumps (cash, complexity, talent) • How to know if you’re ready or if that elephant will eat you alive • His step-by-step sales strategy and what most entrepreneurs get wrong in the bid cycle This one’s not theory. It’s hard-earned wisdom from a guy who’s done it, exited, and is now helping the next generation do it smarter. If you’re serious about scaling this is your roadmap. 🤝 To learn more about Steve's advising click here

In this enlightening discussion, Tom Hughes, a lean principles expert and creator of GembaDocs, dives into the essence of Lean thinking and its vital role for landscapers. He reveals how Lean emerged from the need to survive and emphasizes the critical importance of identifying and eliminating waste in operations. Tom shares insights on the seven types of waste, how landscapers often unknowingly lose time and money, and why killing waste—not enhancing value—is essential for scaling. His favorite line? "Comfort is the enemy of innovation."

To come to our Financial Intensive Workshop in Dallas ON US click hereEllen Rohr is one of the most respected women in the trades. As President of Zoom Drain and author of multiple best-selling books, she’s coached thousands of business owners toward profitability, purpose, and personal growth. In this episode, Ellen opens up about: • How she overcame her fear of numbers, mastered financial literacy, and used bookkeeping to transform her life • The hard truth about trying to “change” your partner in business and the lesson that growth starts on the inside • Why tradeswomen are still underrepresented on the frontlines and what needs to happen at the small business level to rewrite that storyThis episode is a must-listen for any woman building a business in landscaping - raw, tactical, and full of heart.

Marcus Sheridan, a best-selling author and marketing powerhouse, joins the conversation to unveil how trust is the true driver of sales growth. He breaks down the concept of the 'trust deficit' affecting the landscape industry and emphasizes the importance of transparency in pricing. Sheridan discusses how to capture the 80% of the sales journey that occurs before contact and the future of lead generation using pricing estimators and AI. He also highlights the critical need for collaboration between sales and marketing teams to thrive in a digital age.

To come to our Financial Intensive Workshop in Dallas ON US click hereAfter selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights: • Why most landscapers are sabotaging themselves without realizing it • The 4 pillars of the LeanScaperOS - and how they transform team culture, profitability, and operations • What Mark wishes every small business owner knew before scaling This is more than a business episode. It’s a call to arms for the trades to demand better - and build it.