The LeanScaper Podcast

In this enlightening discussion, Tom Hughes, a lean principles expert and creator of GembaDocs, dives into the essence of Lean thinking and its vital role for landscapers. He reveals how Lean emerged from the need to survive and emphasizes the critical importance of identifying and eliminating waste in operations. Tom shares insights on the seven types of waste, how landscapers often unknowingly lose time and money, and why killing waste—not enhancing value—is essential for scaling. His favorite line? "Comfort is the enemy of innovation."

Ellen Rohr is one of the most respected women in the trades. As President of Zoom Drain and author of multiple best-selling books, she’s coached thousands of business owners toward profitability, purpose, and personal growth. In this episode, Ellen opens up about: • How she overcame her fear of numbers, mastered financial literacy, and used bookkeeping to transform her life • The hard truth about trying to “change” your partner in business and the lesson that growth starts on the inside • Why tradeswomen are still underrepresented on the frontlines and what needs to happen at the small business level to rewrite that storyThis episode is a must-listen for any woman building a business in landscaping - raw, tactical, and full of heart.

Marcus Sheridan, a best-selling author and marketing powerhouse, joins the conversation to unveil how trust is the true driver of sales growth. He breaks down the concept of the 'trust deficit' affecting the landscape industry and emphasizes the importance of transparency in pricing. Sheridan discusses how to capture the 80% of the sales journey that occurs before contact and the future of lead generation using pricing estimators and AI. He also highlights the critical need for collaboration between sales and marketing teams to thrive in a digital age.

After selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights: • Why most landscapers are sabotaging themselves without realizing it • The 4 pillars of the LeanScaperOS - and how they transform team culture, profitability, and operations • What Mark wishes every small business owner knew before scaling This is more than a business episode. It’s a call to arms for the trades to demand better - and build it.