The Partnership Playbook That Drives Growth

Register for LeanScaper's Revenue Intensive here: https://leanscaper.com/events/revenue-intensive

What if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships?

In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers.

Expect to learn: -Why you should never email proposals again -How nagging a single architect turned into $90M of work -Why a deep bench of local partners and friends can you help you weather a challenging market

Timestamps: 
0:00 – Intro & Studio Bloopers 😂 
1:58 – Why partnerships drive 90% of revenue 
3:19 – What young landscapers get wrong 
8:55 – The partnership funnel (charcuterie boards & donuts 🍩) 
11:22 – Why partnerships matter more than ever in today’s economy 
13:46 – Finish strong or blow the whole project 
16:25 – Stop emailing proposals—always present them live 
24:35 – The $90M lesson: persistence pays off 
39:43 – Community as the glue of business longevity 
44:19 – Kevin’s new role as LeanScaper advisor & final advice