BrainFuel E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts
Jan 15, 2024
Nathan Monk, co-founder of Smile and creator of Prospectus Plus, discusses the shift in tech and how understanding human nature can advance campaign strategies. Rebecca Roberts, founder of Thread & Fable, advocates for putting the audience at the center of planning and targeting. The podcast explores behavior science in higher education marketing, the debate on printed vs digital prospectuses, applying behavioral science in marketing, and adapting to the preferences of Gen Z and Gen Alpha.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Behavior Science and Higher Education Marketing
03:47 • 7min
The Debate on Printed vs Digital Prospectuses and the Role of Behavioral Science in University Marketing
11:16 • 2min
Understanding your audience and applying behavioral science in marketing
13:26 • 3min
Adapting to the Preferences and Behaviors of Gen Z and Gen Alpha
16:40 • 14min