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3min chapter
E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts
Behaviour Change Marketing Bootcamp
Understanding your audience and applying behavioral science in marketing
This chapter emphasizes the importance of prioritizing the target audience in marketing strategies, highlighting the role of behavioral science and the need for actual audience data. It also discusses a workshop on behavior change marketing that provides practical guidance on applying behavioral science, design thinking, and social marketing concepts.
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