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2min chapter
E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts
Behaviour Change Marketing Bootcamp
The Debate on Printed vs Digital Prospectuses and the Role of Behavioral Science in University Marketing
This chapter discusses the debate around universities transitioning from printed to digital prospectuses, considering sustainability, user preferences, and the importance of providing choice. It also emphasizes the value of using behavioral science in university marketing.
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