Ep6: Product Market Fit 101; w/ Rajesh Nerlikar, co-founder Prodify — Product Market Fit podcast

Rajesh has worked with 50+ product teams and wrote the book Build What Matters — he knows a thing or two about building great products. In this episode, Rajesh covers: 

- Why pricing is such a critical component of product-market fit (and signals you may be missing the mark on PMF)
- The Kano model for product development
- How to gain insights from speaking with customers and prospects
- What is vision-led product management?
- Hiring product managers and product leaders, and org designs for growth; and more. 

I loved this interview and I'm certain you'll walk away with practical learnings from this episode. 

Timestamps:
(0:00) Introduction

(2:34) Rajesh's Bio and about Prodify Group

(5:09) What is Product Market Fit (and why is price such an important component)?

(7:51) Where does "messaging fit in"?

(10:29) Signals that you may have PMF (and signs you might be missing it)

(13:00) Case study of company struggling with PMF — using the Kano model

(18:51) How to do customer discovery

(22:17) What is vision-led product management?

(26:40) The difficulties of category creation

(27:10) Hiring product managers

(32:23) Designing a growth org

(36:28) Should startups care about "product-ops?"

(39:38) Avoiding product bloat

(41:31) Lightning round

(45:27) Closing remarks

Further reading:
Buy the book — https://a.co/d/3NAQSZ8  

https://www.prodify.group/blog/a-product-managers-guide-to-the-kano-model

https://www.prodify.group/blog/4-signs-you-need-to-make-your-first-product-hire

https://www.prodify.group/blog/how-product-operations-can-influence-your-company-culture

https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

Guest contact info:
www.linkedin.com/in/rajeshnerlikar/
twitter.com/rajeshnerlikar rajesh@prodify.group
www.prodify.group

Sponsor:
This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to grwth.co.

Get in touch with us:
www.linkedin.com/in/moshehp/
twitter.com/MoshehP
hello@pmfpod.com
www.pmfpod.com