The Revenue Formula Pricing as a growth lever (With Kyle Poyar, Operating Partner @ OpenView)
Nov 2, 2023
Kyle Poyar, Operating Partner at OpenView, discusses the power of pricing as a growth lever. They explore steps to change pricing, where to anchor pricing, how to stick the landing, and common pricing mistakes. They also touch on pricing on the website and the difficulties of gathering accurate private company metrics.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring Growth Strategies and Pricing Expertise
02:23 • 3min
The Importance of Pricing and Packaging in Organizations
05:21 • 22min
Implementing Pricing Changes: Challenges and Strategies
27:08 • 13min
The Nuances of Pricing on Websites
39:53 • 3min
Private Company Metrics and the Upcoming SaaS-Benchmark Report
42:43 • 2min