The Nuances of Pricing on Websites

There's a growth lever you should know about: Pricing.

We geeked out on pricing with Kyle Poyar, Operating Partner at OpenView to lay out how you can grow through pricing.

In the episode, we got into 👇

• (00:00) - Introduction
• (10:41) - The scary growth lever
• (17:42) - The steps to change pricing
• (25:02) - Where do you anchor pricing?
• (27:07) - How do you stick the landing?
• (30:55) - What about the customers?
• (36:26) - Avoid these mistakes
• (39:50) - Pricing on the website?