RiskReversal Pod
Rom Commerce, T-Swift and Personality Cults with Deirdre Bosa, Marcus Collins and Joe Marchese | Okay, Computer.
Dec 6, 2023
Deirdre Bosa, CNBC correspondent, joins the podcast to discuss Walmart's 'Rom Commerce' play, Apple's lag in generative AI, Nvidia's stagnant performance, China's issues for EV manufacturers, Uber's addition to the S&P 500, and the late bloomers of the 2024 IPO class. Later, Joe Marchese of Human Ventures and Dr. Marcus Collins, marketing professor and best-selling author, discuss culture brand marketing, the Taylor Swift effect, Elon Musk, and the culture surrounding Tesla.
58:40
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Quick takeaways
- Successful brands understand the cultural characteristics of their audience and contribute to the discourse that defines their community.
- The engagement with Twitter and Elon Musk's behavior underscore the importance of considering the impact of platform ownership on brand communications and community dynamics.
Deep dives
Uber's Inclusion in the S&P 500 and its Growth
Uber has recently been added to the S&P 500 index and its stock has experienced a significant run-up. The company has focused on improving its core business and achieving sustainable net income. However, there are challenges ahead, such as driver satisfaction and regulatory issues. The future success of Uber will depend on its ability to expand into new revenue streams and capitalize on its strong brand presence in the gig economy.
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