Rom Commerce, T-Swift and Personality Cults with Deirdre Bosa, Marcus Collins and Joe Marchese | Okay, Computer.
RiskReversal Pod
Walmart's ROM Comedy and Product Placement
This chapter discusses Walmart's new series 'Add to Heart', which is a ROM comedy built around product placement of Walmart items. The hosts compare it to Amazon's NFL Black Friday ads and discuss the effectiveness of product placement. They also explore Walmart's strategic moves outside of their core business to capture different audiences.
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