The Long Game

Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat

Aug 25, 2023

55:31

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Sandy Mangat, Head of Marketing at Pocus, shares her background in product marketing and the journey into her role. They discuss the concept of product-led sales, the power of naming and branding, and creating a cult following for Pocus. The conversation also covers shifting positioning to a revenue data platform, the importance of mentors and advisors, and proactive engagement for customer success.

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Podcast summary created with Snipd AI

Quick takeaways

Working for an early-stage startup offers invaluable learning opportunities and fosters a culture of innovation and risk-taking.

Building a personal board of advisors can provide valuable insights, guidance, and networking opportunities to advance your career.

Deep dives

The Importance of Working for a Startup

Working for an early-stage startup is invaluable for learning and personal growth. It provides opportunities to build things from scratch and gain hands-on experience. Startups foster a culture of innovation, where you're pushed outside your comfort zone and learn to adapt quickly. It's a chance to learn how to build and take risks, which may not be possible in larger corporate environments.

Introduction

2min

Starting in product marketing and the role of curiosity

7min

Career Journey and Discovering POCUS

2min

Tech Stack Challenges, Building Communities, and Algorithmic Magic

2min

Product-Led Sales and the Power of Naming

6min

Creating a Cult Following and Innovating B2B Marketing

2min

Product-Led Growth vs Product with Sales

17min

Proactive Engagement for Customer Success

19min

In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy's background in product marketing, her journey into the role, and her transition to Pocus.

The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of humans in maximizing the value of the product and discussed the creation of a community and AMA series by Pocus.

Sandy shared her insights on transitioning from brand and category creation to pipeline generation and the importance of having mentors and advisors in her career.

Topics

The Shift in Positioning to Meet the Market
Learning Product Marketing through Guidance
The Power of Naming and Branding
Creating a Cult Following for Pocus
Creating a Community for Go-to-Market Leaders
Shifting Positioning to Revenue Data Platform
Transitioning to Revenue Focus
Learning from Startup Experience
The Importance of Mentors and Advisors

Show Links

Visit Pocus
Connect with Sandy Mangat on LinkedIn and Twitter
Connect with David Khim on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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The Long Game

Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Working for a Startup

Creating a Personal Board of Advisors

Shifting from Branding to Pipeline Generation

The Evolution of Product-Led Sales to a Revenue Data Platform

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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AI-powered
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Discover
highlights

The Long Game

Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Working for a Startup

Creating a Personal Board of Advisors

Shifting from Branding to Pipeline Generation

The Evolution of Product-Led Sales to a Revenue Data Platform

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

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& Export

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