The Long Game
Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat
Aug 25, 2023
Sandy Mangat, Head of Marketing at Pocus, shares her background in product marketing and the journey into her role. They discuss the concept of product-led sales, the power of naming and branding, and creating a cult following for Pocus. The conversation also covers shifting positioning to a revenue data platform, the importance of mentors and advisors, and proactive engagement for customer success.
55:31
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Quick takeaways
- Working for an early-stage startup offers invaluable learning opportunities and fosters a culture of innovation and risk-taking.
- Building a personal board of advisors can provide valuable insights, guidance, and networking opportunities to advance your career.
Deep dives
The Importance of Working for a Startup
Working for an early-stage startup is invaluable for learning and personal growth. It provides opportunities to build things from scratch and gain hands-on experience. Startups foster a culture of innovation, where you're pushed outside your comfort zone and learn to adapt quickly. It's a chance to learn how to build and take risks, which may not be possible in larger corporate environments.
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