Sandy Mangat, Head of Marketing at Pocus and an expert in AI and product marketing, dives into the crisis of outbound sales. She discusses how automation has wreaked havoc on genuine connections, leaving inboxes flooded with generic messages. Sandy highlights the importance of using AI for insights that personalize outreach and advocates for a hybrid sales approach that combines technology with relationship-building. They also touch on the complexities of lead scoring and the vital need for collaboration between sales and marketing teams.

Sandy Mangat, Head of Marketing at Pocus, shares her background in product marketing and the journey into her role. They discuss the concept of product-led sales, the power of naming and branding, and creating a cult following for Pocus. The conversation also covers shifting positioning to a revenue data platform, the importance of mentors and advisors, and proactive engagement for customer success.