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17min chapter
Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat
The Long Game
Product-Led Growth vs Product with Sales
This chapter explores the evolution from product-led growth to product with sales, emphasizing the importance of human involvement in maximizing product value. They discuss the results of a survey showing the majority of companies adding a sales team and bridging the gap between individual usage and enterprise-level value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode