Lifers with Christina Farr Selling into the employer is harder than it's ever been with Included Health's Owen Tripp
Aug 28, 2024
Owen Tripp, CEO of Included Health, dives into the evolving landscape of digital health and the challenges of selling directly to employers. He highlights the importance of understanding patient needs to drive innovation in healthcare models. The discussion also touches on the significance of personalized primary care, opportunities within oncology, and the complexities of marketing digital health services. Tripp emphasizes the role of proactive outreach and trust in engaging employees with health programs, aiming to improve overall wellness.
AI Snips
Chapters
Transcript
Episode notes
Healthcare's Unique Complexity
- Healthcare operates under unique, complex rules unlike any other industry.
- This demands humility and sharp listening skills to effectively navigate and innovate within it.
Grand Rounds' Consumer Challenge
- Grand Rounds initially tried selling expert medical opinions directly to consumers.
- Despite being lifesaving, consumer demand was too low to sustain the business.
Employer Value from Expert Opinions
- Employers and health plans have financial incentive to offer expert medical opinions.
- They achieve better outcomes and reduce costs by getting patients the right care faster.