Navigating Marketing Challenges in the Commercial Health Sector

This chapter explores the difficulties encountered by commercially insured individuals and the competitive landscape among service vendors. It also sets the stage for upcoming guests who will share innovative healthcare solutions and discuss the importance of effective marketing strategies.

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In this episode of Second Opinion, hosts Christina Farr, Ash Zenooz, and Luba Greenwood sit down with Owen Tripp, the CEO of Included Health. They discuss digital health models, the challenges and opportunities in selling directly to employers, growing digital health companies, and the potential return to a more personalized, concierge-style primary care model to actually make a difference in people's health.

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LINKS:

Subscribe to Second Opinion Newsletter: https://secondopinion.media/

Thinking of selling into the employer? You probably shouldn't: https://secondopinion.media/p/thinking-of-selling-into-the-employer

The thing that is breaking digital health is marketing: https://secondopinion.media/p/the-thing-that-is-breaking-digital

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FOLLOW:

https://www.linkedin.com/in/owenwtripp/

https://www.linkedin.com/in/christinafarr/

https://www.linkedin.com/in/lubagreenwood/

https://www.linkedin.com/in/ashzenooz/

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