Business Processes Simplified Podcast S3:E15 - Why 99% of Entrepreneurs Fail (Michael Gerber's System Secret)
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Nov 6, 2025 Michael E. Gerber, a renowned author and pioneer of small business systems, shares his wisdom on the pitfalls that lead to 99% of entrepreneurs failing. He emphasizes the importance of viewing a business as a system and designing it like a franchise prototype. Gerber advocates for leaders to work on their business rather than in it, ensuring all hires are systems-oriented. He encourages a mindset shift towards dreaming and creativity, highlighting that a strong foundation in vision is key to standing out in a saturated market.
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Business Equals Systemry
- A business is itself a system and becomes a brand when it reliably produces a specific result in a specific way.
- To the degree your business isn't a system, it will never be a brand.
See Your Company As A Product
- If you don't see your business as a system you are unlikely to build a successful company.
- Accept that a company is a product and design it as a system to avoid failure.
Ray Kroc's Franchise Breakthrough
- Ray Kroc discovered McDonald's as a replicable system and franchised it rather than working in one store.
- He perfected a prototype before opening subsequent doors and scaled by replicating that system.
