Michael Gerber

Michael E. Gerber, a renowned author and pioneer of small business systems, shares his wisdom on the pitfalls that lead to 99% of entrepreneurs failing. He emphasizes the importance of viewing a business as a system and designing it like a franchise prototype. Gerber advocates for leaders to work on their business rather than in it, ensuring all hires are systems-oriented. He encourages a mindset shift towards dreaming and creativity, highlighting that a strong foundation in vision is key to standing out in a saturated market.

Michael Gerber, author of The E-Myth, shares insights on what makes investors successful in this podcast. He discusses the importance of systems, working on your business vs. in it, and the key to turning a business into a highly efficient system. He also talks about finding mentors, the four personalities in every business, and the power of inventing and implementing systems.

Michael Gerber, comedy writer and editor of The American Bystander magazine, discusses his career in comedy writing for TV, writing parody novels, and editing and publishing The American Bystander magazine. Topics include distribution challenges, using the internet for promotion, The Onion's success, finding your voice in comedy, challenges of getting published, creating a book that fills a gap in culture, and career in comedy and helping others.