The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.511 ~ Building a Business Around a Trend from the Man Who Made Crossfit & Paleo Cool ~ Robb Wolf
Jul 7, 2021
Robb Wolf, an entrepreneur and best-selling author known for his expertise in the Paleo diet, discusses the intersection of health and business. He shares his journey from research biochemist to building a thriving brand around nutrition. Robb dives into trend prediction, the importance of community in health movements, and the challenges of running a gym. He also addresses the rising concerns over testosterone levels in younger generations and offers personal insights on optimizing health and nutrition.
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Health Crisis Sparked Career Pivot
- Robb Wolf discovered paleo eating after severe ulcerative colitis and regained his health.
- This experience pushed him from a medical career toward building CrossFit gyms and health work.
Garage Gym Launched CrossFit Career
- Robb and a friend converted a garage into one of the first CrossFit affiliates and drew 15 members in months.
- That early grassroots success showed the community power of functional training.
Decouple From Big Tech Platforms
- Build owned channels and communities to avoid dependency on platforms like Google and Facebook.
- Use email and a private community (e.g., Mighty Networks) to retain control over reach.
