DTC Podcast Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL
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Aug 20, 2025 Yash Chavan, Founder & CEO of Saral, dives into the intricacies of influencer marketing. He reveals why many programs falter, offering insights from Saral's Pyramid of Influence framework. Yash discusses how brands can organically engage with their ideal customers multiple times daily without ad spend and how AI can enhance outreach while retaining authenticity. He emphasizes the potential of whitelisting and transformative partnerships, stressing the structured approach necessary for lasting impact in today’s market.
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Most Customers Aren't In-Market
- At any time only ~3–5% of your total addressable market is in-market to buy.
- You need a separate motion to move the other ~97% into market so paid ads work better.
Be In Their Scroll Sessions Thrice Daily
- Own mindshare by appearing roughly three times in a customer's daily scrolling sessions.
- Build consistent organic presence so customers see you in content they would consume anyway.
Seed Regularly To Build Ambassadors
- Seed 50–100 products per month to scale a predictable ambassador base.
- Expect roughly three to four months to reach ~100 active ambassadors posting monthly.