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In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.
If your current strategy feels like influencer roulette, this episode offers a smarter way.
đź”— Try SARAL https://getsaral.com/demo
You’ll learn:
- Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.
- How to show up organically 3x per day in your ICP’s scroll sessions—without spending a cent on ads.
- The power of performance tiers: seeding → ambassador programs → custom partnerships.
- How SARAL’s AI assistant SIA helps scale personalized outreach without losing authenticity.
- Why influencer content should power more than posts—think whitelisting, product pages, email, and more.
This episode is brought to you in collaboration with SARAL—your InfluencerOS for discovery, outreach, CRM, and analytics in one clean platform. Trusted by 250+ DTC brands looking to build real influence and cut CAC.
Timestamps
00:00 - Why influencer marketing is broken
02:30 - Building brand awareness and mindshare
05:45 - The pyramid of influence explained
10:15 - How influencers move buyers into the market
14:30 - Attribution challenges and why metrics mislead
18:15 - Using AI to enhance influencer programs
21:30 - Case studies: Obvi, Ridge, First Form & more
25:00 - TikTok Shop’s role in influencer marketing
27:30 - Reusing influencer content for maximum ROI
29:45 - How to integrate influencer marketing with paid media
Hashtags
#DTCMarketing #InfluencerMarketing #EcommerceGrowth #BrandStrategy #DigitalMarketing #MarketingPodcast #SocialCommerce #TikTokShop #ContentStrategy #AffiliateMarketing
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