Yash Chavan

Yash Chavan, Founder & CEO of Saral, dives into the intricacies of influencer marketing. He reveals why many programs falter, offering insights from Saral's Pyramid of Influence framework. Yash discusses how brands can organically engage with their ideal customers multiple times daily without ad spend and how AI can enhance outreach while retaining authenticity. He emphasizes the potential of whitelisting and transformative partnerships, stressing the structured approach necessary for lasting impact in today’s market.

Yash Chavan, founder and CEO of Saral, shares his insights on the future of influencer marketing. He discusses the shift from product seeding to structured partnerships and highlights the importance of meaningful collaborations for deeper engagement. Cost-effective strategies for small brands are explored, focusing on relationship building and nurturing top performers. Yash also delves into innovative monetization strategies for creators, including performance-based models and gamified engagement. The conversation underscores the vital role of storytelling and automation in enhancing brand visibility.

Founder of SARAL, Yash Chavan, discusses the pyramid model of influencer marketing, focusing on building a community of nano influencers for authentic content. He advises aiming for a 30% conversion rate in the base tier and emphasizes the importance of leveraging influencers at different levels. SARAL streamlines seeding, automates outreach, and provides tools for managing influencer relationships and UGC white listing.