Yash Chavan

Founder of SARAL, Yash Chavan, discusses the pyramid model of influencer marketing, focusing on building a community of nano influencers for authentic content. He advises aiming for a 30% conversion rate in the base tier and emphasizes the importance of leveraging influencers at different levels. SARAL streamlines seeding, automates outreach, and provides tools for managing influencer relationships and UGC white listing.