Masters Of Lead Generation How I Make Millions From Small Email Lists (5 STEPS) w/ Kennedy
Jun 18, 2025
Discover how Kennedy transformed his career from a mind reader and comedian to a top email marketing expert. He reveals a simple two-segment strategy that turns subscribers into buyers and the importance of treating email lists as vital growth tools. Learn about his SCORE framework for effective email sequences, which massively boosts conversions. Plus, Kennedy shares creative techniques for trust-building and risk reduction, ensuring that businesses can thrive by maximizing their email marketing potential.
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From Mind Reader To Email Marketer
- Kennedy left touring as a mind reader and comedian after loneliness and missing family, then built an email-driven coaching business to stay home.
- He used automated upsells after gigs to increase income and realized email's predictability was key.
Email Lists Are Lead Gen Assets
- Treat your email list as a lead-generation channel aimed at producing sales, not just subscribers.
- Obsess over converting subscribers into buyers because buyers are far more likely to buy again.
Segment Into Two Simple Groups
- Segment simply into two groups: non-buyers and buyers to focus campaigns effectively.
- Prioritize campaigns that convert non-buyers into buyers to shift their identity to 'customer'.
