Future Proof

Revolutionising marketing with Kantar's AI-Powered insights

7 snips
Nov 2, 2023
Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation at Kantar, discuss the game-changing impact of AI in marketing. They delve into how AI enables faster insights delivery, real-time ad hoc queries, automatic data summarization, predicting better, and separating signal from noise in brand trackers. Exciting developments in AI and the future of market research are also explored.
Ask episode
Chapters
Transcript
Episode notes