Future Proof
Revolutionising marketing with Kantar's AI-Powered insights
Nov 2, 2023
Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation at Kantar, discuss the game-changing impact of AI in marketing. They delve into how AI enables faster insights delivery, real-time ad hoc queries, automatic data summarization, predicting better, and separating signal from noise in brand trackers. Exciting developments in AI and the future of market research are also explored.
21:23
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Kantar's AI-driven market research enables faster delivery of insights and recommendations to clients, making them more actionable and accessible.
- Kantar's use of AI in measuring creative content and predicting emotions enhances marketers' understanding of ROI and improves survey solutions.
Deep dives
AI as a Tool for Faster Insights and Actionable Recommendations
One of the main focuses for using AI at Kanter is to enable faster delivery of insights and recommendations to clients. Through the synthesis of human feedback and the ability to execute ad hoc queries in real-time, Kanter aims to make their insights more actionable and accessible for clients. By leveraging AI, Kanter can provide clients with quick answers to specific questions, eliminating the need to go back and search through extensive research.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
