Ted Prince
Chief Product Officer at Kantar
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Nov 2, 2023 • 21min
Revolutionising marketing with Kantar's AI-Powered insights
Ted Prince, Chief Product Officer, and Ashok Kalidas, Head of Data Science and Innovation at Kantar, discuss the game-changing impact of AI in marketing. They delve into how AI enables faster insights delivery, real-time ad hoc queries, automatic data summarization, predicting better, and separating signal from noise in brand trackers. Exciting developments in AI and the future of market research are also explored.
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