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Revolutionising marketing with Kantar's AI-Powered insights

Future Proof

CHAPTER

The Future of Market Research and the Role of AI

This chapter explores how AI can revolutionize market research by enabling faster insights and incorporating diverse data sets to understand brand perception and sales. The hosts express excitement and gratitude for the possibilities AI brings and mention partnerships with leaders in AI like Microsoft, Quantum Black, BCGX, and ANSWRocket.

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