
Revolutionising marketing with Kantar's AI-Powered insights
Future Proof
The Future of Market Research and the Role of AI
This chapter explores how AI can revolutionize market research by enabling faster insights and incorporating diverse data sets to understand brand perception and sales. The hosts express excitement and gratitude for the possibilities AI brings and mention partnerships with leaders in AI like Microsoft, Quantum Black, BCGX, and ANSWRocket.
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