Revolutionising marketing with Kantar's AI-Powered insights
Future Proof
Innovation and Experimentation with Text, Video, and Qualitative Research
This chapter explores how advancements in AI and machine learning have allowed for automatic data summarization, grouping of similar data, and the interchange of image and text. It also discusses the possibilities these capabilities have opened up, such as predicting better, developing new products, and conducting in-the-moment surveys.
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