

Uncommon Ground Ep 03 — Most Change Fails, Here's Why (with Jonathan Shearman)
Jun 24, 2025
In this conversation, Jonathan Shearman, an executive coach renowned for guiding senior teams through change, delves into why most transformation efforts fail. He reveals the critical 'A - D' change equation and discusses how comfort can hinder progress. Jonathan emphasizes the importance of psychological safety in teams and explores the role of dissatisfaction as a catalyst for change. He also shares strategies for fostering trust and leveraging non-verbal communication to enhance business growth, making this insight invaluable for leaders navigating complex transformations.
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A > D Change Equation
- Change happens only when dissatisfaction with the current state exceeds the cost of change.
- Most people underestimate dissatisfaction and overestimate the cost, which stalls change.
Personal Job Change Story
- Jonathan changed jobs to gain more family time despite risks and income concerns.
- The change made him happier and financially better off overall than before.
Focus on Your Influence
- Focus on what you can influence instead of worrying about what you can't control.
- Use circles of influence and concern to direct your energy effectively.