
Uncommon Ground
Welcome to Uncommon Ground, the podcast where real entrepreneurs share the raw truths behind the wins, the losses, and the game-changing strategies that made them industry giants.
These are the actual playbooks that built million-pound exits, legendary brands, and overnight ‘success’ stories a decade in the making.
If you're done chasing hacks and ready to start thinking like the 1%, you're in the right place.
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Latest episodes

Jul 9, 2025 • 1h 13min
Uncommon Ground Ep 4 – Build a Team That Scales Without You (with Shane Malpass)
Uncommon Ground Ep 4 – Build a Team That Scales Without You (with Shane Malpass)Uncommon Ground Ep 4 – Build a Team That Scales Without You (with Shane Malpass)What does it really take to build a market-dominant business from nothing, especially in an industry everyone underestimates?In this episode of Uncommon Ground, Josh Turner sits down with Shane Malpass, founder of We Buy Any Motorcaravan, who bootstrapped a wild idea with his dad in 2007… and scaled it into a £27M business that runs without him.Together, we unpack:How Shane walked door to door when most people wouldn’t even pick up the phoneThe pivotal change in his marketing that unlocked explosive brand growth (and nearly broke the business)Building team culture: built a 40+ team that grew the business without relying on him.The risk that no one talks about is that 80% of your revenue depends on a single platform.How radical transparency, rock-solid integrity, and one marketing book changed everything, whether you're bootstrapping your way to the top or scaling through stormy seasons, this conversation is going to put you in the right direction.Catch up with Shane here: https://www.linkedin.com/in/shane-malpass-Powered By Nuvo Accountancy - https://www.nuvo.co.ukCheck Your Business' Accountancy Health (Are you setting yourself up for the future?) : https://score.nuvo.co.uk/Get in touch in the comments below or head to:Instagram: https://www.instagram.com/uncommongroundpod/LinkedIn: https://www.linkedin.com/company/uncommon-ground-pod/?Email: uncommon.ground@nuvo.co.ukGet in touch straight with Josh:LinkedIn : https://www.linkedin.com/in/josh-turner-48834196/Instagram : https://www.instagram.com/byjoshuaturner/

Jun 24, 2025 • 1h 9min
Uncommon Ground Ep 03 — Most Change Fails, Here's Why (with Jonathan Shearman)
In this conversation, Jonathan Shearman, an executive coach renowned for guiding senior teams through change, delves into why most transformation efforts fail. He reveals the critical 'A - D' change equation and discusses how comfort can hinder progress. Jonathan emphasizes the importance of psychological safety in teams and explores the role of dissatisfaction as a catalyst for change. He also shares strategies for fostering trust and leveraging non-verbal communication to enhance business growth, making this insight invaluable for leaders navigating complex transformations.

Jun 10, 2025 • 49min
Uncommon Ground Ep 02 — The Accountant, turned Founder Who Bought 27 Businesses - (with Steve Sharp)
In this conversation, we talk about:The soft skills behind hard growthHow he used EOS to “exit without exiting”Why most M&A playbooks miss the human bit, and what to do insteadHow to turn chaos into clarity with culture frameworksIf you’re growing through partnerships, people, or purchase, this episode will change how you lead, and scale.Powered By Nuvo Accountancy - [https://www.nuvo.co.uk](https://www.nuvo.co.uk/)Check Your Business' Accountancy Health (Are you setting yourself up for the future?) : https://score.nuvo.co.uk/Get in touch in the comments below or head to:Instagram: https://www.instagram.com/uncommongroundpod/LinkedIn: https://www.linkedin.com/company/uncommon-ground-pod/?Email: [uncommon.ground@nuvo.co.uk](mailto:uncommon.ground@nuvo.co.uk)Get in touch straight with Josh:LinkedIn : https://www.linkedin.com/in/josh-turner-48834196/Instagram : https://www.instagram.com/byjoshuaturner/

May 27, 2025 • 1h 1min
Uncommon Ground Ep 01 — The 100% Mindset.. To Build Businesses for NOTHING (with James Ashford)
Welcome to the very first episode of Uncommon Ground, where we tear down the myths of success and hand you the unfiltered playbooks of founders who’ve been there, built that, and sold out. In this debut, I sit down with James Ashford.. lateral-thinking product designer turned SaaS-to-8-figure exit architect to uncover:Why “A-star” limits you, and how aiming for 100% changed everythingGut vs. data: the Jeff Bezos story that reframed James’s approach to big decisionsBlueprint for AI-powered scale: going from zero to £50M in 12 months and 60× valuationExit-readiness essentials: the finance function no CEO can afford to ignoreIf you’re a growth-stage entrepreneur ready to level up, a bootstrapped hustler craving strategy, or a rebel professional done with guesswork, this episode is your wake-up call.Join our email list to get exclusive access & grab your bespoke growth assessment on ScoreApp now, and shape the conversation from day one. https://score.nuvo.co.uk/uncommon-groundAnd if you're trying to get exit ready.. AS FAST AS POSSIBLE. Here is the Scoreapp James and Josh created together: https://score.nuvo.co.uk/exit-ready-assessmentYouTube: https://www.youtube.com/@UncommonGroundPodInstagram:Instagram: https://www.instagram.com/uncommongroundpod/Nuvo: https://www.nuvo.co.uk