

How this cookware brand dominated with cooking Influencers with Jason Panzer of Hexclad
6 snips Jul 13, 2023
Jason Panzer of Hexclad shares the successful story of their cookware brand, including securing Gordon Ramsay as a brand ambassador. They discuss the challenges and advantages in the DTC space, leveraging brand ambassadors and app features, financial organization, flexibility in starting a business, determining business value, exploring AI tools, and strategic objectives for the cookware brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Navigating Through Pandemic Challenges
01:49 • 13min
Challenges and Advantages in the D2C Space
15:13 • 11min
Building Brand Ambassadors and Leveraging App Features
26:41 • 2min
The Importance of Financial Organization
29:02 • 6min
Flexibility in Starting a Business and Hexclad's Future
35:20 • 2min
Determining Business Value and Mistakes in D2C
37:15 • 7min
Exploring the Potential of AI Tools, Management Approach, and Scaling Operations
44:42 • 2min
Strategic Objectives for Cookware Brand
46:27 • 11min