13min chapter

Chew on This - Digestable DTC Content cover image

How this cookware brand dominated with cooking Influencers with Jason Panzer of Hexclad

Chew on This - Digestable DTC Content

CHAPTER

Navigating Through Pandemic Challenges

The chapter discusses how the cookware company Hexclad faced challenges due to the pandemic after experiencing successful growth in 2019. It covers the impact of the pandemic on their business, including the closure of Costco road shows. Additionally, it highlights their decision to increase ad spend and adapt to the changing market conditions.

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