Jason Panzer
Podcast host on OPERATORS and co-host in the episode, contributing operator-focused commentary and follow-up questions about marketing, distribution, and brand strategy.
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Jul 13, 2023 • 57min
How this cookware brand dominated with cooking Influencers with Jason Panzer of Hexclad
Jason Panzer of Hexclad shares the successful story of their cookware brand, including securing Gordon Ramsay as a brand ambassador. They discuss the challenges and advantages in the DTC space, leveraging brand ambassadors and app features, financial organization, flexibility in starting a business, determining business value, exploring AI tools, and strategic objectives for the cookware brand.
