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The Revenue Formula
How Paddle scaled with outbound to $100M (With Harrison Rose)
Apr 4, 2024
Harrison Rose shares how Paddle scaled to $100M with focused outbound strategies, evolving target customer profiles, and the importance of RevOps. They developed a three-folded funnel, ensuring they didn't run out of market while navigating the messy journey of scaling.
45:45
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Quick takeaways
- Focused outbound strategy led Paddle to $100M revenue by targeting one Ideal Customer Profile (ICP).
- Investment in RevOps aligned sales and marketing efforts, creating three distinct funnels for growth.
Deep dives
From Cold Emails to 100 Million in Revenue
The episode delves into the journey of co-founder Harrison Rose from starting with cold email outreach to scaling Paddle to a 100 million revenue mark. Initially targeting individual software developers with innovative ideas like a marketplace, Paddle pivoted as the market shifted towards SaaS companies, expanding their target market. This transition was marked by investment in revenue operations to strategically align sales and marketing efforts, leading to the creation of three distinct funnels to drive growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode