The Revenue Formula How Paddle scaled with outbound to $100M (With Harrison Rose)
Apr 4, 2024
Harrison Rose shares how Paddle scaled to $100M with focused outbound strategies, evolving target customer profiles, and the importance of RevOps. They developed a three-folded funnel, ensuring they didn't run out of market while navigating the messy journey of scaling.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring the Speaker's High School Beginnings and Co-founding of Paddle
01:53 • 3min
Evolution of Business Model and Target Market
04:32 • 22min
The Crucial Role of Data Analysis and Operational Excellence in Business Growth
26:24 • 3min
Evolution from Research to Revenue Operations and Organic Growth
29:10 • 3min
Evolution of Sales and Marketing Strategy
32:02 • 14min