How Paddle scaled with outbound to $100M (With Harrison Rose)
The Revenue Formula
Evolution of Business Model and Target Market
The chapter explores the company's journey from a consumer-facing marketplace to B2B infrastructure, emphasizing the shift towards serving software companies' payment needs. It discusses the challenges faced, outbound sales strategies for customer acquisition, and the transition toward targeting VC-backed SaaS businesses. Insights are shared on evolving pricing models, understanding the addressable market, and optimizing outreach strategies to enhance commercial efficiency.
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