How Paddle scaled with outbound to $100M (With Harrison Rose)
The Revenue Formula
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Evolution of Sales and Marketing Strategy
The chapter explores the company's journey in refining its marketing strategy, emphasizing the need for a balanced approach between sales and marketing alignment. It discusses the transition from employer branding to creating organic inbound funnels and targeting specific accounts through coordinated efforts. The conversation highlights the challenges and insights gained from aligning outbound sales with inbound marketing strategies for improved conversion rates and sales success.
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