People vs Algorithms The Taste Premium
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Mar 28, 2025 Ana Andjelic, a sociologist and brand strategist, joins the discussion alongside the mysterious Anonymous Banker. They delve into the evolution of taste, debating European versus American preferences and the shift from gatekeepers in media to democratized tastemaking. The conversation touches on how intentionality shapes taste beyond monetary factors and the profound influence of culture on design and fashion. Also explored is the concept of a 'taste premium' in media, revealing how genuine aesthetic values can drive brand success.
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The Standard's Vibe
- The Standard Hotel in Miami, once a motel, thrives due to its distinct vibe.
- This demonstrates how taste and atmosphere can outweigh other competitive factors.
Media's Lost Moat
- Taste used to be media's moat, controlled by gatekeepers like Graydon Carter.
- Now, taste is democratized, arguably diminishing media's influence as tastemakers.
Rented Taste
- Tech CEOs often lack inherent taste, relying on stylists.
- This contrasts with figures like Brian Morrissey, who cultivated musical taste through effort.
