The Taste Premium
People vs Algorithms
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The Evolving Landscape of Tastemaking
This chapter examines the transformation of tastemaking from traditional media to digital platforms, emphasizing the shift in cultural authority and the influence of stylists on personal style. It explores the sociological aspects of taste, contrasting concepts of Veblen goods and the democratization of refined tastes across social strata. The discussion also highlights regional differences in taste, particularly between American and European cultures, through humor and personal experiences in hospitality and fashion.
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