Run the Numbers cover image

Run the Numbers

A Masterclass on D2C and E-commerce Marketing with Taylor Holiday Common Thread Collective CEO

Apr 11, 2024
Taylor Holiday, CEO of Common Thread Collective, shares valuable insights on marketing and finance alignment, unit economics, ROI potential of in-house vs agencies, differences in B2C and B2B marketing, Buy Now Pay Later impact, e-commerce financial complexity, success stories, and brand sponsorship strategies in the e-commerce industry.
53:38

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leverage in business includes audience, margin, and operating leverage, offering a competitive edge in the market.
  • Aligning financial objectives with marketing strategies enhances collaboration and efficiency between CFOs and CMOs.

Deep dives

Understanding Leverage for Business Advantage

Having leverage in business, whether through audience leverage, margin leverage, or operating leverage, is crucial to gaining a competitive edge. For instance, having audience leverage can reduce marketing costs, while significant margin leverage can lead to higher profits. Operating leverage allows small teams to generate substantial revenue. Identifying and utilizing leverage in these areas can provide a strategic advantage in the market.

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