Today, CJ hosts Taylor Holiday, a legend in the e-commerce and D2C (Direct-to-Consumer) world. He is also the CEO and founder of Common Thread Collective, one of the leading marketing agencies for e-commerce brands. Taylor takes us on a deep dive into marketing best practices and shares profound insights from his years of experience in D2C and e-commerce businesses. He talks about bridging the gap between marketing and finance and what marketers often miss about monetization. He explains when to do marketing in-house and when to hire experts, how unit economics and expectations differ in B2C versus B2B, and why it’s so challenging to forecast inventory in e-commerce. Taylor also gives his top tip for anyone starting an e-commerce or D2C business today.

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FOLLOW US ON X:

@cjgustafson222 (CJ)

@TaylorHoliday (Taylor)

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TIMESTAMPS:

(00:00) Preview and Intro

(02:45) Sponsor - NetSuite | Maxio

(05:28) Bridging the Gap Between Marketing and Finance

09:03) What All Marketers Need to Know

(15:48) In-house Marketing Versus Hiring Experts

(18:35) Sponsor - Mercury 

(21:05) Unit Economics and Expectations in B2C Versus B2B

(25:56) Working With Social Networks in B2C Versus B2B

(28:55) The Four Quarter Accounting Framework for Your Social Media Budget

(31:31) The Challenge of Forecasting Inventory in E-commerce

(35:52) How Gymshark Mastered the Cash Conversion Cycle

(39:16) E-commerce and D2C Companies That Hit It Big

(42:40) How Taylor Made a Fortune Selling Rubber Wedding Rings

(44:43) Takeaways From Taylor’s Years in E-commerce

(49:39) Podcasting as a Marketing Medium

(52:26) Wrap