Today, CJ hosts Taylor Holiday, a legend in the e-commerce and D2C (Direct-to-Consumer) world. He is also the CEO and founder of Common Thread Collective, one of the leading marketing agencies for e-commerce brands. Taylor takes us on a deep dive into marketing best practices and shares profound insights from his years of experience in D2C and e-commerce businesses. He talks about bridging the gap between marketing and finance and what marketers often miss about monetization. He explains when to do marketing in-house and when to hire experts, how unit economics and expectations differ in B2C versus B2B, and why it’s so challenging to forecast inventory in e-commerce. Taylor also gives his top tip for anyone starting an e-commerce or D2C business today.
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FOLLOW US ON X:
@cjgustafson222 (CJ)
@TaylorHoliday (Taylor)
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TIMESTAMPS:
(00:00) Preview and Intro
(02:45) Sponsor - NetSuite | Maxio
(05:28) Bridging the Gap Between Marketing and Finance
09:03) What All Marketers Need to Know
(15:48) In-house Marketing Versus Hiring Experts
(18:35) Sponsor - Mercury
(21:05) Unit Economics and Expectations in B2C Versus B2B
(25:56) Working With Social Networks in B2C Versus B2B
(28:55) The Four Quarter Accounting Framework for Your Social Media Budget
(31:31) The Challenge of Forecasting Inventory in E-commerce
(35:52) How Gymshark Mastered the Cash Conversion Cycle
(39:16) E-commerce and D2C Companies That Hit It Big
(42:40) How Taylor Made a Fortune Selling Rubber Wedding Rings
(44:43) Takeaways From Taylor’s Years in E-commerce
(49:39) Podcasting as a Marketing Medium
(52:26) Wrap
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