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A Masterclass on D2C and E-commerce Marketing with Taylor Holiday Common Thread Collective CEO

Run the Numbers

CHAPTER

Bridging Marketing and Finance for Value Creation

The chapter emphasizes the CEO's role in bridging marketing and financial departments, focusing on generating profits over marketing metrics. It discusses the dynamics between CMOs and CFOs, advocating for shared metrics and perspectives for productive collaboration. Marketers are encouraged to understand profit and loss mechanisms, align efforts with company objectives, and educate teams on financial concepts for better business alignment.

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