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A Masterclass on D2C and E-commerce Marketing with Taylor Holiday Common Thread Collective CEO

Run the Numbers

CHAPTER

Differences in Unit Economics and Marketing Strategies

Exploring the contrast in cost structures and margin profiles between B2C and B2B businesses, focusing on the significance of profitability in e-commerce and the challenges of direct response advertising. The chapter also discusses the concept of tight feedback loops in marketing and the need for adaptive messaging based on the platform and business model.

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