Nick Nicolaides and Hayden Smith, co-founders of Pearler, discuss their journey through 2024, providing insights into their platform's evolution and the challenges of running a startup. They share key investment trends, especially among younger investors, and how community feedback shaped their user experience enhancements. The conversation dives into Pearler's impressive growth, the significance of their rebranding efforts, and the future of finance technology, emphasizing transparency and consumer education as vital to improving financial literacy in Australia.
Pearler emphasizes a quality-focused investing approach by promoting consistent, automated investing habits among users to enhance long-term wealth.
Both Pearler and Rask are innovating their services by incorporating user feedback and new technologies to improve financial education and advice.
Deep dives
Quality Stock Selection in AQLT
The BetaShares Australian Quality ETF (AQLT) employs a rigorous quality control process for its stock selection, focusing on three key metrics: return on equity, low debt, and earnings stability. By utilizing these criteria, AQLT constructs a portfolio of high-quality Australian companies that can serve as a core investment or enhance existing portfolios with a quality tilt. This quality-focused approach is designed to help investors make informed decisions and potentially achieve better returns by prioritizing companies that demonstrate strong fundamentals. AQLT is positioned as a viable option for individuals seeking reliable exposure to the Australian market.
Perla's Automated Investing Approach
Perla has revolutionized the investing experience by providing automated investing tools that promote disciplined dollar-cost averaging among its users. On average, users invest $1,750 monthly, demonstrating a commitment to consistent investment habits. The platform simplifies the investing process, allowing users to contribute to their portfolios regularly without the need for extensive market analysis or timing. By emphasizing the importance of investing small amounts consistently, Perla helps users grow their net worth over time, making investing more accessible and manageable for everyone.
User Experience Enhancements at Perla
In 2024, Perla has prioritized user experience, undertaking a comprehensive revamp of its app and website to ensure a best-in-class digital experience. This includes actively seeking user feedback to redesign and improve every aspect of the platform, enhancing both functionality and visual appeal. The platform's evolution highlights its commitment to providing users with a seamless and enjoyable investing journey, drawing inspiration from other successful apps to create engaging interactions. As a result, Perla has earned high ratings, reflecting the positive transformation from an initial raw version to a polished and intuitive platform.
Future Plans and Financial Advice Integration
As the Australian Finance landscape evolves, both Perla and Rask are focusing on expanding their services to better meet customer needs, particularly in areas like financial advice and investment education. Both platforms are exploring innovative ways to incorporate generative AI and other technologies to enhance their offerings and improve user experiences. With exciting projects on the horizon, they aim to solidify their positions as trusted sources for financial advice, aiding users in navigating their investment journeys effectively. The goal is to foster a more informed and engaged investing community, ultimately supporting users in achieving their long-term financial objectives.
Go behind the scene at Pearler & Rask, with OwenRask and Pearler co-founders NickNicolaides and HaydenSmith, as we recap 2024 together.
Topics covered:
Pearler's core focus areas - mistakes, successes and new horizons
Rask's audience in 2024
Why Rask did our rebrand and how we did it
How much money Pearler manages on its platform
Future of finance technology & Rask's educational focus
Video version: https://youtu.be/yhV6U9uC9MY
~~ Partner resources ~~
Join Pearler using code “RASK” for $15 of Pearler Credit: bit.ly/Pearler
Get 50% off your first two months using PocketSmith: https://bit.ly/R-PocketSmith
~~ Rask Resources ~~
All services: https://bit.ly/R-services
Financial Planning: https://bit.ly/R-plan
Invest with us: https://bit.ly/R-invest
Access Show Notes: https://bit.ly/R-notes
Ask a question: https://bit.ly/R-quest
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg