Beyond A Million

161: Venture Capital vs. Private Equity: What’s Right for Your Business? w/ Chris Van Dusen - 8FE

30 snips
Jan 23, 2025
Chris Van Dusen, Senior Partner at Solyco Capital, shares his wealth of experience in marketing and early-stage capitalization. He tackles the intricacies of venture capital versus private equity, highlighting their distinct approaches and the challenges of aligning investor expectations. Chris discusses effective funding strategies, the importance of differentiation in saturated markets, and the significance of building mission-driven teams for sustained growth. He also emphasizes the role of testing and optimizing customer experiences to drive exponential business success.
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ADVICE

Bootstrapping Service Businesses

  • Consider bootstrapping and rolling up competitors to grow service-based businesses.
  • This avoids expensive capital at early stages with low multiples.
INSIGHT

CRO Importance

  • CRO (Conversion Rate Optimization) is crucial for digital marketing.
  • Small iterative changes to websites can significantly impact business growth without increased ad spend.
ANECDOTE

SEO-Driven Growth

  • A CBD company used SEO to drive growth when other advertising channels were restricted due to regulations.
  • This proved successful, highlighting the importance of exploring alternative marketing strategies.
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