The Remote Work Tribe Podcast The Remote Work Tribe Podcast: Andy Crestodina AI Use Cases
Sep 19, 2024
Andy Crestodina, CMO and Co-Founder of Orbit Media Studios, dives into the world of AI in marketing. He shares how AI can enhance content strategy while emphasizing the irreplaceable value of human creativity. Discussions include using personas for better AI interaction, overcoming imposter syndrome with tech support, and the importance of quality over quantity in content marketing. Andy also explores strategies for future-proofing careers in content creation and the timeless principles that remain essential in an evolving digital landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
AI as a Marketing Ally
02:43 • 20min
Beyond Metrics: Defining Content Quality in Marketing
22:43 • 5min
The Timeless Essence of Content Marketing
28:08 • 2min
Leveraging AI for Enhanced Content Strategy Using GA4 Insights
30:19 • 2min
Embracing AI: Navigating Opportunities and Challenges
32:32 • 6min